More than 60 political consultants from 7 countries gathered the Second International Congress of Political Consultants “Ukraine-2016: Internal and External Challenges”, which was held in Kiev on April 15-16, 2016.
The event is organized by the Association of Professional Political Consultants of Ukraine (APPC).
For the second year in a row, APPC has been gathering a professional audience of political consultants, political strategists, PR specialists, lawyers, political scientists, political and economic experts to exchange experiences and gain new practical knowledge that will help in the work during the elections.
In the format of discussion panels and workshop, issues of the current political and economic situation, as well as the likelihood of early parliamentary elections in Ukraine, the international experience of election campaigns were discussed on the example of the upcoming elections in the USA and Russia and the elections in Turkey and Germany. Ukrainian sociologists shared research methods and principles of counting legitimation, media experts discussed effective communication tools for messages, as well as the best communication channels, as well as formats of PR materials that help to achieve the best results in the campaign. An analysis of the last local campaign of 2015 was carried out, and the possible risks, positive and negative consequences of decentralization in Ukraine were modeled. The topic of psychological and image support of the candidate was especially hotly and emotionally discussed. After all, this work requires the filigree of a specialist, endurance and creativity.
For the first time this year, Nancy Todd, President of the International Association of Political Consultants, visited Ukraine and participated in the Congress. Ms. Todd not only praised the level of the event, but she herself was actively involved in the discussion of topics. Her speech on the current political situation in the United States on the eve of the election aroused particular interest, because how the relations with Ukraine will be built depends on who will become the winner in the presidential race. Workshop Nancy Todd “How to Bring a Voter to the Station” pleased Ukrainian specialists primarily with the principles and methods used by American colleagues. As it turned out, they are identical. And in some cases, Ukrainian political consultants and political strategists are even more progressive. The exceptions are telephone polling and email newsletter technologies. After all, not every Ukrainian candidate has enough resources to pay for this way of communication. A large amount of correspondence requires corresponding costs.
This was also confirmed by the speech of Reza Kazemi, a political strategist from Germany, who actively used the candidate’s telephone communication system with voters during the last German federal elections. The system allows you to make calls simultaneously with 12 thousand people. Of course, such communication with voters is very effective, because the electorate can directly ask a question to its leader. In addition, greater efficiency can be achieved if you also connect SMS-mailing and voice mail to this system. An interesting know-how in the elections that Kazemi used was the use of a facial analysis system to determine the mood of the electorate. Infrared cameras were mounted on the television to the voters, which read 6 facial emotions of people who reacted accordingly to the speech of a certain politician. The change in the image of the candidate was also monitored with the help of focus groups.
Jakob Olsson, a Digital Technology Specialist from Sweden, told how important it is to use online resources to attract voters online. He actively used these technologies while working in the elections with the Social Democratic Party of Sweden in 2015.
President of the European Association of Political Advisers Nechati Ozkan in his video report shared his creative achievements in creating commercials for the women’s movement, which took part in the elections in Turkey. The main message of the campaign: “Do not forget about women in politics” had not only a witty visual upgrade, but also carried a large social burden on the role of women in a Muslim country.
Evgeni Minchenko, a Russian political strategist who was on-line, spoke about preparations for the Duma elections and internal party trends.
Foreign guests were also interested in the performances of Ukrainian experts. Among them are Stepan Gavrish, Victor Lisitsky, Oleg Nadosha, Vadim Karasev, Vladimir Fesenko, Vyacheslav Pikhovshek, Alexander Martynenko, Igor Popov, Dmitry Fischenko.
Especially interesting were the speeches of practitioners Yevgeny Anoprienko, Petro Panochenko, Yulia Kovalevskaya, Konstantin Malyshev.
The discussion turned out to be very open, trusting, and most importantly – useful.
As Anna Tenetko, Chairperson of the Association of Professional Political Consultants (APPC), noted, “The task of the congress is to share experience with each other. And in order for the specialist to have a desire to do this in front of his colleague, it is necessary to create.